The Millrace Co. is a Product Studio and Technical Consultancy for the modern era.
We bridge the gap between abstract strategy and shipping code. Like the millrace that powers the mill, we channel upstream thinking into downstream results: real software that solves real problems.
Our Services:
- Product Studio: We build and launch our own suite of digital tools.
- Technical Consultancy: We help Canadian tech startups and Shopify merchants navigate complex architectures, ensuring scalability and performance.
- Flatstock Philosophy: We champion data ownership, simplicity, and the power of plain text.
We don't just advise; we build. And we're here to help you.
Here, you will find our experiments, our thoughts, and our projects.
Recent Thoughts
The "AI will buy things for you" demo is seductive and wrong. The real opportunity in agentic commerce is the Concierge, not the Buyer.
Why I rebuilt millrace.ca with Next.js, Flatstock, and a Gemini-powered chat interface.
Why the traditional search bar is failing and how conversational interfaces are reshaping e-commerce navigation.
Active Projects
A framework for building flat file based applications.